Rise & Rosé Festival is the world we've been building for 10 years — finally under one roof.

What started in 2015 as a single morning party in NYC became a movement: AT 9AM events that now sell out 30+ cities, fill venues like Webster Hall and Terminal 5, and redefined when New York shows up to dance.

For the first time ever, every one of our AT 9AM sub-brands — Dancehall, RNB, Dominican, Puerto Rican, Perreo, and Rave — comes together on one waterfront for two days in Long Island City. Three stages. Two days.

Yes — it actually starts at 9AM.